Field notes
Long-form thinking on bespoke web design, iOS development, AI tooling, and shipping software in the UK.
What it actually costs to commission a bespoke website in Chichester this year, what to ask before you sign, and how to spot a "designer" who's just reselling a Wix template. Eight minutes of straight talk.
Read the articleProvisioning, App Privacy, screenshots, review queues and the small details that decide whether your app is in the store this week or next quarter — including how Apple is detecting AI-generated apps in 2026.
Read the articleWhen to pick a CMS, when to roll your own, and the hidden costs nobody mentions until year three. A frank look at total cost of ownership across three platform paths.
Read the articleHow we built an AI marketing-language audit tool that flags high-risk phrasing across healthcare websites, ads and social posts before it ships. A six-month bespoke build.
Read the case studyA pocket-sized aerial alignment tool covering Freeview, Saorview, TNT and ATSC. Real-time compass guidance, transmitter map, and four-country coverage — built native for iOS and iPadOS.
Read the case studyWhy an llms.txt file, FAQ schema and clean canonicals are now as important as Google rankings — and how to get cited by Claude, ChatGPT and Perplexity.
In progress